About | Paolo Casula

Let my experience talk!

Paolo Casula

Digital Marketer

Hi there 👋🏻

I live and breathe startup growth, business and marketing. In 12 years I have worked with 70+ startups, agencies, SME, NPO in 30+ industries.

I have managed and led teams of 20+, hired 50+ marketeers, fundraised £750,000, and dealt with $5.5M+ annual marketing budgets.

I have also managed and retained $20M+ in UN accounts, saved an Italian hospitality startup during the lockdown, helped 600,000 Ukrainians to get free language courses online, wrote and published 3 books and founded four startups.

My mission is to leverage my skills and expertise to create value for my clients, partners, and team, and to drive innovation and growth in the digital marketing domain.

Experience

Digital Marketer

Paolo

Mar 2012 - Present

With a portfolio of 67+ clients, Paolo can deliver the following services: 1) Search Engine Optimization (SEO) 2) Pay Per Click (PPC) 3) Website Design 4) Lead Generation e Demand Generation With a competitive price you can see results in just a month working with me! My clients love my flexibility, attention and quality of the services provided.

Head of Marketing

Vento CFD

Apr 2024 - Present

Vento CFD is a cutting edge SaaS startup that provide Computation Fluid Dynamics (CFD) services to Architecture, Engineering and Construction (AEC) industries. Vento CFD closed a Seed round of $1M in March 2023. I am scaling up the business providing lead generation, PPC, SEO, Web Design and Digital Marketing services. I am aiming to boost their valuation to $100M by the end of 2027.

Head of Growth

Optivo Logistics

Apr 2024 - Present

Optivo Logistics is an early stage SaaS startup that is providing a supply chain and logistics platform for Founders who are struggling to keep up with their logistics, routs and trucks. I am currently working on lead generation campaigns, PPC, SEO and Web design to boost leads acquisition and increase the bottom line.

Chief Growth Officer

Sardiamo

May 2024 - Present

Sardiamo is a real estate agency offering relocation and estate consultations to foreigners around the world who want to relocate or buy a property in Italy and in Sardinia. I am working on optimising their on page and technical SEO, redesigning their website and running Google ads campaigns.

Marketing Advisor

Reclamehouder

Jun 2024 - Present

Reclamehouder achieves location-independent, measurable, and striking visibility with full-HD backpack screens combined with active interaction from our ambassadors.

Business Developer

XIRCLE

Feb 2024 - Apr 2024

Martech tools for end-to-end buyer journey optimization. The world’s first collaborative marketing network of businesses.

Business Developer

Yeeply

Jan 2023 - May 2023

Scaling a Valencian startup offering cutting edge technology services (mobile app dev, web dev, AI, machine learning). Growing Yeeply client base with inbound demand generation. Nourishing clients onboarding with full project ownership. Working alongside startups and SMEs understanding their business needs and liaising with dev. team to hit their needs.

Marketing Advisor

MarkitUp

Dec 2022 - May 2023

Led team of 12. Owned 17 projects worth €1,2M. B2B deals with Vans, M&S, Sneak, McDonalds. ABM campaigns. 84% client retention. Video editing, content and advertisement.

Business Consultant

Conesult

Jan 2023 - Apr 2023

Consulting Clients around the globe on marketing, GTM strategies and management by partnering with Conesult SaaS. Successfully delivered 4 consultation projects with early stage startups and scaleups in the Tech and the App industry. Working alongside C-level executives and board of directors to shape the business management and strategy over time.

Business Developer

Elly Analytics

Jan 2023 - Apr 2023

Scaled up business deals by selling Saas values capturing product market share in 20+ B2B industries.

Business Developer

Perception System

Jan 2023 - Apr 2023

Liaising with 30+ clients throughout the pipeline to the conversion funnel and managed closing of Software dev deals.

Marketing Advisor

Ebasto

Nov 2022 - Apr 2023

EBASTO the marketplace where you find your favourite local food stores, order your favourite products 24/7 online & schedule a delivery to your door when you want.

Founder & CEO

Shopperbird

Nov 2021 - Jan 2023

136,000 MAU. 246% MoM growth. 1M App downloads. Tackled garment waste by 15,569 kg of CO2. 189 in-App up-cycled and made-to-measure orders with no returns.

Chief Growth Officer

The Educational Equality Institute

Nov 2022 - Dec 2022

Non-profit organisation offering free language courses for Ukrainian refugees and people in need.

Marketing Consultant

Expense Reduction Analysts

Oct 2021 - Dec 2022

Established my own consulting firm in collaboration with ERA global. Worked alongside 24 clients from 7 industries and 4 countries. Worked in Italian, English and Spanish. Hands on working with big corporate and early stage startups.Established my own consulting firm in collaboration with ERA global. Worked alongside 24 clients from 7 industries and 4 countries. Worked in Italian, English and Spanish. Hands on working with big corporate and early stage startups. Successfully onboarded 85 franchisees while growing 21 existing franchises around the globe with a focus on Italy, Spain, LATAM, US, UK and Australia.

Marketing Consultant

Expense Reduction Analysts

Jul 2020 - Oct 2021

An Italian Online Travel Agency (OTA) offering short let properties for Italians travelling to London and Italy. 200+ properties. 500+ property managers. I Fundraised £285k in seed round. Moderated events with 1200+ attendees. Grew the App 500% MOM. Awarded best Social Media accounts for OTA. Rebranded the app to Travit.

Founder & CEO

Beeautiful

Dec 2019 - Oct 2021

-Sold 27,479 D2C & B2B for a total of $1.2m in revenue and a net profit of $340,860 in 2 months span.
-Managed tech, logistics, supply, budgeting and the marketing ecosystem alone in my spare time.
-Developed solid affiliate marketing with 64 partnerships with a £150,000 total worth and a 73,6% ROAS.

PPC Campaign Manager

Starbucks

Feb 2021 - Mar 2021

Worked on a 1 month project for Starbucks for the realisation of a quick and catchy stop motion spot. 173M views on socials and considered one of the best ads of the year. Used by the PPC team. In collaboration with Iris. published in United Kingdom in March, 2021.

PPC Campaign Manager

Marks and Spencer

Sep 2020 - Oct 2020

Reached 1.7M customers in one month via Google Ads search and display. CPC €0.09. Budget €200,000. Used €153,000.

Online Recruiting Event Advertiser

UNDP

Jun 2020 - Jul 2020

Attracted a total of: 12,375 candidates to UNDP online recruiting events. 27,492 circa attendees. Reached 1,863,629 people from all around the world. Dealt with a total budget of £100,000. Spent £75,545 with a CPC of £0.04!

Online Recruiting Event Advertiser

UNRWA

Jun 2020 - Jul 2020

Attracted a total of: 3,710 candidates to UNRWA online recruiting events. 9,629 circa attendees. Reached 49,234 people from all around the world. Dealt with a total budget of £50,000. Spent £1,477 with a CPC of £0.03!

Online Recruiting Event Advertiser

WBG

Apr 2020 - May 2020

Attracted a total of: 315 candidates to WBG online recruiting events. 973 circa attendees. Reached 26,284 people from all around the world. Dealt with a total budget of £5,000. Spent £2,891 with a CPC of £0.11!

PPC Campaign Manager

2goshoecare.com

Apr 2021 - May 2022

Collaborated with video editors and film makers for a commercial spot for https://2goshoecare.com/en-fi. I managed the post editing and ran the PPC campaign on Google Ads, Facebook and Instagram. Collaboration with Niche Agency. 10,000 sold the first month. CPC $0.05.

Online Recruiting Event Advertiser

IDB

Mar 2020 - May 2020

Attracted a total of: 100 candidates to IDB online recruiting events. 700 circa attendees. Reached 73,849 people from all around the world. Dealt with a total budget of £10,000. Spent £6,646 with a CPC of £0.09!

Online Recruiting Event Advertiser

NATO

Mar 2020 - Apr 2020

Attracted a total of: 8030 candidates to NATO online recruiting events. 15,000 circa attendees. Reached 501,748 people from all around the world. Dealt with a total budget of £50,000. Spent £39,104 with a CPC of £0.06!

Online Recruiting Event Advertiser

IFC

Feb 2020 - Mar 2020

Attracted a total of: 300 candidates to IFC online recruiting events. 500 circa attendees. Reached 50,800 people from all around the world. Dealt with a total budget of £10,000. Spent £5,080 with a CPC of £0.10!

Retail Partner

Sainsbury's

Nov 2010 - Feb 2020

Selling Sardinian honey from Barbagia under Beeautiful.store

Online Recruiting Event Advertiser

UNHCR

Jan 2020 - Jan 2020

Attracted a total of: 1639 candidates to UNHCR online recruiting events. 6000 circa attendees. Reached 358,738 people from all around the world. Dealt with a total budget of £30,000. Spent £25,111 with a CPC of £0.07!

Online Recruiting Event Advertiser

UNOPS

Jan 2020 - Jan 2020

Attracted a total of: 507 candidates to UNOPS online recruiting events. 1400 circa attendees. Reached 135,639 people from all around the world. Dealt with a total budget of £10,000. Spent £6,781 with a CPC of £0.05!

Head of Events

Global Careers Jobs and Events

Jan 2019 - Jan 2020

-Helped 6214+ candidates find their right job by running 12 online events for 10+ organisations with a total of 60,000+ attendees. Reached 1.1M people from all around the world. Dealt with a total budget of £1,500,000. Spent £55,000 with a CPC of £0.05!
-Worked with HR departments from UNHCR, UNESCO, UNOPS, UNDP, NATO, UNRWA, WBG, IFC, IOM, IDB, ZAV and more public sector ORGS.
-Managed, hired and trained a marketing team of 4.

Brand Ambassador

Fashion Revolution

Apr 2028 - Jan 2019

-Managed a team of 12 social activists for #whomademyclothes against the environmental impact of fast fashion.
-Joined a digital protest as an insider by exposing Nike's “Treatment of women” on all its social media accounts.

Junior Marketing Analyst

Nike

Mar 2017 - Apr 2018

-Benchmarked data trends with conjura by analyzing customer behavior and tracing neuromarketing AI models.
-Mastered tableau by creating clear and defined data pattern visualization to track ROAS, ROMI, CPL and CPC.
-Brainstormed growth strategies with management and scaled offline sales to 184,84% and online to 372,62%.

Lead Generation Consultant

Webidoo

Oct 2017 - Mar 2018

-Grew 12 SMEs and startups throughout elaborated end-to-end lead generation multi-channel digital campaigns.
-Dealt with 6 figures budgets running paid campaigns by establishing valuable KPIs to meet project expectations.

Assistant Marketing Manager

ZARA

Mar 2016 - Mar 2017

-Analyzed KPIs and shaped campaign deliverables to meet 23% ROAS quarterly management expectation.
-Liaised with sales running ABM campaign with pardot retargeting 20% of B2B accounts that bring 80% of revenue.
-Ran 12 PPC campaigns in 6 channels with a 74,5% ROAS on a $20000 budget spent with a 0,17$ CPC.

PPC Campaign Manager

Vans

Jul 2016 - Aug 2016

Ran a YouTube Ad (CPV $0.015) for the following commercial that went viral on Youtube, Facebook and Instagram. It has also been broadcasted on national television in the UK! Directed by: Danyil Milikovskyi Music : Give me the Light!–Situation

Assistant Product Manager

Adidas

Mar 2015 - Mar 2016

-Created social media posting strategy with solid graphic design to organically capture leads on sales season.
-Managed PPC, SEO and lead generation through 16 multichannel end-to-end D2C digital campaigns.
-Retargeted a 200,000+ mail list on mailchimp by segmenting and tagging customers’ online behavioral journey.
-Analyzed customer insight, customer trends and market dynamics defining positioning, GTM messaging of new products.

Search Engine Optimization Analyst

SEMrush

Oct 2017 - Mar 2018

-Grew organically clients' search accounts by fixing landing pages, 404s and inbound links networks.
-Migrated 3 domains and worked with dedicated SEO teams to regain pre-migration ranks on SERPs.
-Integrated subdomains and dealt with big websites of 20,000+ pages cleaning up XML site lists.

Marketing Analyst

Starbucks

Jan 2014 - Mar 2015

-Solid data and revenue tracking using pipedrive and analytics with salesforce marketing cloud and HubSpot.
-Tailored email marketing automation campaigns with mailchimp retargeting returning users with discounts.
-Populated variables with JavaScript objects to pass information from the website to tag manager containers.

Event Manager

Croce Rossa Italiana

Sep 2013 - Jun 2014

-Organised from scratch online and offline events for 200+ CRI volunteers and attendees.
-Managed and ran a national campaign against energy waste and raised awareness on climate change.

Sales Assistant

Benetton Group

Jan 2013 - Feb 2014

Assisted customers in their buying journey offline and online and developed up-selling and cross-selling skills.

Co-Founder

Teafoliage

Mar 2012 - Aug 2013

E-commerce selling 500+ varieties of high quality tea around the globe by partnering with 15 Indian manufactures in UP.