Dormoa.com website design and UX/UI revamp
- Paolo Casula
- Apr 1
- 3 min read
Updated: Apr 9
How I Transformed Dormoa.com into a High-Converting Travel Platform
When I was approached by Dormoa, a startup offering online travel agency services, I knew I had a unique opportunity to make a meaningful impact on both user experience and business performance. My mission was clear: design a seamless, user-centric website that would not only attract visitors but also significantly improve booking conversions.
Designing with Purpose: UX/UI Optimization for Faster Bookings
I began by designing the website on WordPress, a platform I’m highly proficient in, which gave me both flexibility and control over the site's layout and functionality. The key to the success of this project was my deep focus on UX/UI. I meticulously crafted each page and interaction with the end user in mind, ensuring the entire experience was intuitive, easy to navigate, and, most importantly, optimized for conversion.
One of the most critical goals was to reduce the friction that travelers experience when trying to book rooms. I studied the booking process and identified key pain points that were preventing users from completing their reservations quickly. By enhancing the visual appeal and usability of the booking flow, I streamlined the steps to make it as easy as possible for visitors to search, view, and book rooms with minimal effort.
Collaborating with Developers to Integrate Key Tools
While the design was crucial, the functionality of the website was equally important. To take the user experience to the next level, I worked closely with a talented team of developers to implement powerful tools and integrations. One of our key objectives was to integrate property managers' APIs, which allowed the website to automatically pull real-time availability data, pricing, and booking information for the properties listed.
Additionally, I oversaw the integration of booking software tools like Pipedrive, which helped to streamline the internal sales process, track customer leads, and ensure that no opportunity was missed. This integration helped to align the entire user journey — from discovery to booking to follow-up — providing a seamless experience for both visitors and the Dormoa team.
Delivering Exceptional Results
The results of this effort were nothing short of remarkable. Within less than 3 months, the changes I implemented had a significant impact on the website’s performance:
The average time spent on the website skyrocketed, increasing from just 23 seconds to 2 minutes and 23 seconds. This shows that visitors were not only staying longer but were also engaged with the content and the booking process, which is a direct reflection of the improved UX/UI.
Bookings increased by an impressive 64%, a remarkable growth rate that exceeded expectations and demonstrated how thoughtful design and optimization can directly drive business success.
These results weren't just numbers — they represented a transformed user journey, increased customer satisfaction, and a highly engaged audience that now trusted Dormoa with their travel booking needs.
Why You Should Work With Me
The success of Dormoa.com wasn’t just about adding features or making the website look pretty; it was about understanding user behavior and creating a frictionless experience that directly impacted conversion rates. I’m not just a designer — I’m someone who understands the business and technical side of digital marketing and development.
I take pride in my ability to identify opportunities for optimization, whether it's through UX/UI design, integrating the right tools, or working collaboratively with developers to bring ideas to life. My work speaks for itself: the results I delivered for Dormoa — increasing user engagement and bookings — demonstrate my ability to make a tangible impact on your business.
If you’re looking for someone who can transform your website into a high-converting, user-friendly platform, look no further. I’m Paolo, and I’ll help you turn your online presence into a revenue-generating machine.
Let’s make it happen!
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