How to Improve Your Business Account on X (Twitter): Tips, Tricks & Competitive Best Practices

With its fast-paced feed and real-time conversations, X (formerly Twitter) is still a go-to platform for brands looking to build authority, connect with their audience, and drive engagement. Whether you're building your presence or reviving a dormant account, this guide will help you grow and stay competitive.

✅ 1. Optimize Your X Profile for First Impressions

You have just seconds to grab attention—your profile should be clear, branded, and professional.

Tips:

• Handle: Keep it consistent with your brand across platforms.

• Profile Picture: Use your logo or a clean, recognizable image.

• Header Image: Showcase your product, mission, or current campaign.

• Bio: Explain who you are and what you do in a clever or concise way (include keywords).

• Link: Use a shortened or trackable link to your website, Linktree, or landing page.

• Pinned Post: Pin a tweet that showcases your best offer, intro thread, or latest launch.

🧠 2. Tweet With Purpose and Personality

X is all about voice, authenticity, and value. Don’t be afraid to show personality while delivering helpful content.

Tips:

• Mix value-driven content (tips, insights, threads), engagement content (polls, questions), and promotional posts.

• Don’t overthink it—Twitter is great for quick thoughts and imperfect ideas.

• Use formatting tricks like line breaks, emojis, and short paragraphs to improve readability.

🧵 3. Use Threads to Tell Stories and Add Value

Threads are a powerful way to provide value and boost visibility.

Tips:

• Start with a hook in the first tweet to grab attention.

• Keep each tweet short and skimmable.

• End with a strong call to action (reply, follow, click link, etc.).

• Use numbered formats, bullet points, and visuals where possible.

• Promote your best threads in your pinned post or through retweets.

🔥 4. Engage Daily: Twitter Is a Two-Way Conversation

X isn’t just about posting—it’s about engaging.

Tips:

• Reply to comments and quote tweets from others.

• Jump into trending conversations (use relevant hashtags).

• Retweet industry news or interesting takes, adding your own spin.

• Use Twitter Lists to follow and engage with your target audience or industry leaders.

📈 5. Be Consistent and Stay Active

Twitter rewards activity. Posting frequently increases visibility and credibility.

Tips:

• Tweet at least 1–3 times per day, including retweets and replies.

• Use scheduling tools like Hypefury, Buffer, or TweetDeck to stay consistent.

• Post during high-traffic hours (typically weekday mornings and early evenings).

🎯 6. Use Hashtags Strategically (But Not Excessively)

Hashtags can help with discoverability—but less is more on Twitter.

Tips:

• Use 1–2 relevant hashtags max per tweet.

• Research trending and niche-specific hashtags in your industry.

• Create a branded hashtag for events, challenges, or campaigns.

🧩 7. Leverage Twitter/X Features to Boost Reach

X continues to evolve. Use platform features to stand out and engage.

Tips:

• Try Spaces (live audio chats) to share insights or connect with your audience.

• Use Polls to gather opinions and boost engagement.

• Post GIFs, memes, or short videos to grab attention in a fast feed.

• Embed tweets on your blog or website for cross-platform visibility.

🛠 8. Track Performance and Adjust Strategy

Know what’s working by checking your analytics regularly.

Tips:

• Use X Analytics to monitor engagement, reach, profile visits, and link clicks.

• Identify top-performing tweets—repurpose or expand on them.

• Test different post formats, tweet lengths, and CTA styles.

• Review monthly and adjust your posting strategy accordingly.

👥 9. Grow Your Audience Organically

Building followers takes time, but quality followers are better than random numbers.

Tips:

• Engage with users in your niche every day (comments, RTs, DMs).

• Collaborate with other accounts through shoutouts, Spaces, or joint threads.

• Run a giveaway or contest and encourage follows, likes, or retweets.

• Ask for retweets when relevant—many people will help if you ask clearly.

💬 10. Show Authority AND Approachability

People follow brands that offer value and feel human.

Tips:

• Share opinions, case studies, or results to build authority.

• Be real—talk about lessons learned, wins, failures, and behind-the-scenes moments.

• Use humor or pop culture when appropriate (X culture loves memes, banter, and relevance).

• Create tweet templates for things like tips, promos, or engagement posts to make posting easier.

🚀 BONUS: Pro Twitter/X Growth Tactics

• Comment on larger accounts in your niche—this can drive massive visibility.

• Automate evergreen content (tools like Hypefury or Typefully can repost top tweets).

• Use DMs wisely—build relationships, not spam people.

• Cross-promote your Twitter on Instagram, LinkedIn, and email newsletters.

📌 Final Thoughts

X (Twitter) is fast, fun, and full of opportunity—but to succeed, you need to show up, share value, and connect with others. The key is consistency and community.

If you’re stuck with slow growth, low engagement, or not sure what to post, I’ve got your back.

👉 I offer Twitter/X audits, content planning, and strategy sessions to help you grow your influence and reach your ideal audience. Let’s make your tweets work for your business.