Key Performance Indicator (KPI):
Definition:
KPI is a measurable value that demonstrates how effectively a company is achieving key business objectives. Organizations use KPIsat multiple levels to evaluate their success at reaching targets.
Search Engine Advertising (SEA):
Definition:
SEAis a form of paid marketing that aims to get you ahead of competitors by paying a search engine (e.g. Google) to show your page at the top of their results. This works by bidding on certain keywords you believe will generate valuable visitors for your pages.
Search Engine Optimization (SEO)
Definition:
SEOis the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEOrefers to the improvement of unpaid results, and excludes direct traffic/visitors and the purchase of paid placement.
Search Engine Marketing (SEM):
Definition:
SEMis a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages(SERPs) primarily through paid advertising. SEMmay incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.
Pay per Click (PPC):
Definition:
a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
Content Management System (CMS)
Definition:
CMS manages the creation and modification of digital content. These systems typically support multiple users in a collaborative environment, allowing to perform document management with different styles of governance and workflows.
CMStypically has two major components:
× Acontent management application (CMA)àthe front-end user interface that allows a user, even with limited expertise, to add, modify, and remove content from a website without the intervention of a webmaster.
× Acontent delivery application (CDA)àthat compiles the content and updates the website.
Project Management Professional (PMP)
Definition:
is an internationally recognized professional designation offered by the Project Management Institute (PMI). As of August 2019, there are 932,720 active PMP certified individuals and 300 chartered chapters across 218 countries and territories worldwide. The exam is based on the PMI Project Management Body of Knowledge.
Customer Acquisition Cost (CAC):
Definition:
is the cost associated in convincing a customer to buy a product / service. This cost is incurred by the organization to convince a potential customer. This is an important business metric. It plays a major role in calculating the value of the customer to the company and the resulting return on investment (ROI) of acquisition. The calculation of customer valuation helps a company decide how much of its resources can be profitably spent on a particular customer. In general terms, it helps to decide the worth of the customer to the company.
Calculation:
Numerically, customer acquisition cost is typically expressed as a ratio — dividing the sum total of CAC by the number of additional patrons acquired by the business as a result of the customer acquisition strategy.
Return of Investment (ROI):
Definition:
ROI is the practise of attributing profit and revenue growth to the impact marketing initiatives. By calculating marketing ROI, organizations can measure the degree to which marketing efforts either holistically, or on a campaign-basis, contribute to revenue growth. In business, the purpose of the return on investment (ROI) metric is to measure, per period, rates of return on money invested in an economic entity in order to decide whether or not to undertake an investment
is a ratio between net profit (over a period) and cost of investment (resulting from an investment of some resources at a point in time). A high ROI means the investment's gains compare favourably to its cost. As a performance measure, ROI is used to evaluate the efficiency of an investment or to compare the efficiencies of several different investments
Calculation:
Return of investment= Net income/Investment
Net income = gross profit – expenses (total liabilities).
Investment = stock + market outstanding + claims
Correlated concepts:
Cost Per Order (CPO):
Customer Lifetime Value (CLV):
User Experience (UX):
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