Paolo Casula’s journey from humble beginnings as a Ukrainian orphan to becoming a digital marketing powerhouse is nothing short of inspirational. Now based in Cagliari, Italy, Paolo's international career has seen him living and working in London, Stirling (Scotland), Barcelona, Milan, and Sydney. His versatile skill set, honed over nearly 13 years, positions him as a “specialized generalist” with a unique focus on lead generation and advertisement.
Paolo has partnered with some of the world’s top brands, including Nike, Vans, McDonald’s, KFC, Google, and El Corte Inglés, delivering high-impact campaigns that leave a mark. His global exposure is underpinned by formal education—a BA in Languages and Communication from the University of Cagliari, an MSc in Marketing and Brand Management from the University of Stirling, and a recently completed Global Executive MBA from the University of Sydney.
Paolo’s career isn’t just about digital marketing, though. From building five businesses (selling two, failing two, and running one successful solo venture today), Paolo has learned what it means to thrive through adversity. His current venture, Paolo (his personal brand and not an agency), grossing at a level comparable to a mid-sized marketing agency, offers clients the unique advantage of working directly with him. Unlike agencies with high overhead costs, Paolo provides faster, more affordable services, three times cheaper than traditional agencies, and caters to smaller projects. By working with startups and founders—often those ignored by larger agencies—Paolo offers strategic support for ventures up to $500M in valuation.
With a relentless work ethic, Paolo has raised €5 million throughout his career, reached 4 billion views on social media, and helped over 700,000 Ukrainians access free English courses to integrate into the workforce during the war. His accomplishments speak for themselves—working with nearly 200 brands, 50 of which are top-tier, Paolo is driven by passion and purpose.
Paolo’s story is a testament to his self-made success, shaped by hard work, grit, and a desire to uplift those around him. Learn more about Paolo and his services at www.paolocasula.com.
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