Technical SEO

Service Description

Technical SEO involves improving the technical aspects of a website to help search engines crawl, index, and rank it better. Key activities in technical SEO include: Website Speed Optimization: Ensuring the website loads quickly on both desktop and mobile. Google considers page speed a ranking factor. XML Sitemap Optimization: Creating and submitting an XML sitemap to search engines to help them better understand the website's structure and content. Robots.txt Optimization: Using the robots.txt file to guide search engine crawlers on which pages to index or not index. Crawlability & Indexability: Ensuring search engine bots can crawl and index your site’s content without any issues. Tools like Google Search Console can help identify any crawl errors. Schema Markup (Structured Data): Adding structured data (like JSON-LD) to enhance how search engines understand and display your content (e.g., rich snippets in search results). Canonicalization: Setting up proper canonical tags to avoid duplicate content issues and to ensure search engines know which version of a page to rank. HTTPS & Security: Ensuring the website is secure with HTTPS, as search engines give preference to secure sites. Redirect Management: Using 301 redirects to redirect old URLs to new ones and avoid broken links or 404 errors that could harm SEO. Mobile Optimization (again): Ensuring the site is fully optimized for mobile users, including a responsive design and fast load times on mobile devices.